Good Story – Honestly told.
Running a restaurant is tough work and requires great dedication. I wanted to reflect the integrity of the Lumberjacks story with almost documentary style photography style of raw photos taken during a long day at Lumberjacks rather than some corporate PR style. The photo of Richy exhausted half way through the evening shift having started at 6am conveys a sense of Lumberjacks integrity and passion for pizza as much as any logo or over styled food studio styled shot.
So much of the Lumberjack’s experience is texture. The restaurant fit out is based on high density plywoods of various types, recycled woods and galvanised and corrugated steel. It was important to me that these textures would carry over to the website.